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We are suing Joy Timeline HK Limited, the company behind CrushAI apps - a nude app that creates AI-generated explicit images of people without their permission. The lawsuit was filed in Hong Kong, where the company is located, to stop them from advertising these apps on Meta platforms.
Joy Timeline HK Limited tried several times to bypass Meta’s ad rules and keep running these ads after they were removed for breaking our policies.
This legal action shows how seriously we take misuse of AI nudity apps and our commitment to protect our community. We will keep fighting this by taking any necessary steps, including more legal actions, against those who abuse our platforms.
Nudify apps use AI to remove clothes from regular photos. You can upload anything from a selfie to a group picture, and the app creates a realistic nude image. Many are free to try once, but then charge fees or require subscriptions.
These apps attract millions of users each month, often encouraging people to share their fake nude photos on social media. Many don't check users' ages seriously, meaning kids and teens can easily use them.
Some nudity apps hide their payment details. Investigations found that purchases for nude photo apps may show up as vague charges like “flowers” or “photo tutorials” on bank statements. This makes it easy for teens to spend money without parents noticing.
DeepNude was inspired by old ads for X-Ray glasses from the 1960s and 70s that fascinated its creator, Alberto, during his childhood. The app's logo, featuring a man with spiral glasses, nods to those vintage ads.
Alberto explains that when he learned AI could change daytime photos into nighttime ones, he realized it could also turn clothed pictures into nude images. Excited by this discovery, he started experimenting just for fun.
Alberto says he’s not a voyeur but a tech fan who kept improving the app driven by curiosity. Facing startup failures and money problems, he decided to launch DeepNude hoping it could make some economic sense.
He often wonders if creating the app was the right choice and if it could harm anyone. But he points out that similar results can be made with Photoshop after some practice.
Alberto believes this kind of technology is already available to many people. If he didn’t create DeepNude, someone else would, maybe within a year. The app only generates images and doesn’t share them-users control what happens next.
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For schools, nude apps and AI-driven harassment have become a surprising challenge. Many schools have anti-bullying rules, but few mention AI tools like nudify apps or deepfake images.
Often, school officials didn’t even know these apps existed until an incident happened on campus. Without clear rules, schools must rush to update policies after the fact.
Parents of kids targeted by fake nude apps feel frustrated. They want quick action, like suspensions or strict programs, but punishments vary widely between districts.
Some places hand out short suspensions, while others expel offenders or require education programs. Because victims face real emotional harm, families want strong AI guidelines in every school.
A big reason nudify apps spread fast is how easy they make signing up. Many use Google, Apple, or Discord logins, which let users join with just one click.
These familiar sign-in options give fake nude apps a sense of trust because people see them everywhere for convenience.
Tech companies often shut down developer accounts tied to these apps for breaking rules. But it’s a constant game of whack-a-mole, as new sites pop up with new names.
Experts say big tech should watch better how their login tools are used and cut access for any site sharing non-consensual AI nude images, especially involving minors.
With nude apps spreading across the internet and in app stores, removing them from one site isn't enough. When we take down ads, accounts, or content promoting these apps, we now share details like URLs with other tech companies through the Tech Coalition’s Lantern program. This helps others investigate and act faster.
Since sharing started in late March, we've shared over 3,800 unique URLs with partners. This builds on our ongoing work to share information about child safety threats, like sextortion, keeping the web safer for everyone.
By Robert Milligan
There’s a new risk for kids online - apps that make anyone nude. These fake nude apps let users create fake images showing people naked, which can be confusing and harmful.
Parents need to understand how these nudity apps work and the dangers they bring. Fake nude photos can lead to bullying, harassment, and even emotional harm for young people.
These apps use AI to change photos, making it look like someone is naked. They are easy to find and often free, so kids can get them without permission.
Nudify apps, which use AI to create fake nude or sexually explicit photos without consent, are growing fast online. At Meta, we have strict policies against non-consensual images and made them even clearer over a year ago to ban the promotion of these apps.
We remove ads, Facebook Pages, and Instagram accounts that promote fake nude apps as soon as we find them. We also block links to these sites so people on our platforms can't access them. Search terms like 'nudify', 'undress', and 'delete clothing' are limited so results don't show up.
Today, we're updating our plans to fight these apps harder, including removing them from our platforms, helping other companies do the same, and holding those behind these apps responsible.
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